I love a bit of heretical thought and Bud Caddell has delivered a blog-post with spades of the stuff by posing the question: ‘Who says the future needs an advertising agency?’
Craftily controversial headlines often disappoint with their dry status quo conclusions — but not Bud’s. This is a really sharp opinion piece about the future of the ad agency model and its relevance in a fragmenting media world. Well worth a read.
Err. That’s it.
Despite its title, I’d argue that Marci Ikeler’s slidedeck on trends in advertising — a pick of the day at Slideshare last week - articulately makes the case for the prosecution on the future of marketing communication in general — for any business of any size.
There are a lot of presentations and opinions swirling around the web that bang on about the technology, but not that many which are sufficiently insightful to help you understand the consequences. For me, that’s what distinguishes a strategist who ‘gets’ the tactics from the rest. (But then, that’s why Marci Ikeler is director of digital strategy at Publicis New York isn’t it?)
Followers of my tweets may have noticed their twittering calm punctuated by the occasional #12linksofChristmas over the past couple of weeks.
These are likeable links that I’ve found enjoyable, enlightening or just plain interesting over the past 12 months.
Humbled by its apparent popularity, I’ve been asked to publish the Twelve Links in their entirety (with apologies for the inclusion of the bit.ly links, but speed is of the essence on Christmas Eve). So here they are; all in one place.
To readers of my blog — because there are some (!) — consider this my way of saying ‘thank you’ for paying attention to my sporadic posts from time to time in 2009. Next year, I plan to be a little bit more frequent in my postings.
Resolutions eh?! Continue reading →
These are visuals that I posted to Slideshare and at MRM over the weekend that was put together for a presentation I delivered last week to a group of independent financial advice (IFA) business leaders. The issue I was asked to address was ‘How to build an IFA brand’. The visuals suggests what to concentrate on to build a brand — any brand — these days.