New Traditionalist | Ian Thomas

I’m a brand com­mu­nic­a­tions con­sult­ant and a dir­ector of London-based com­mu­nic­a­tions con­sultancy MRM.

I help people join the dots of their mar­ket­ing com­mu­nic­a­tions activ­ity in order to create sus­tain­able brand reputations.

In recent years, I’ve worked in fin­an­cial ser­vices busi­nesses and prior to that with Audi, Tissot, TGI Friday’s and Jewson.

Although it is work-related, it’s my per­sonal blog about chal­lenge, change and new tra­di­tions in brand com­mu­nic­a­tions. So the opin­ions I express here don’t neces­sar­ily reflect those of my col­leagues at MRM or of their clients.